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Friday, April 10, 2015

Twitter Opens Its Analytics to Users

Now, Twitter users can access Analytics through the Twitter Ads free dashboard. This tool, previously available only to paying customers, offers insights and metrics into how your Twitter Profiles are performing.
In order to spread the word about the Twitter Ads platform, Twitter is offering free analytics to Twitter users. To access these analytics, Profile holders must log into the Twitter Ads Page, where you can find the option to view analytics for your timeline activity on the right-hand corner.

What Twitter’s Analytics Has to Offer


In Timeline Activity view, users can see their last 30 days of tweets, in addition to the number of favorites, retweets, and replies they have received.

Twitter also tracks how many times the links within the tweet has been clicked and highlights the best performing posts based on their reach.
The Followers view provides a graph with the evolution of follower growth. Here you gain insights about follower demographics, as this view offers information on follower location, gender, and interests.
All data can be downloaded into a CSV file to access at a later time.